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Strategic Marketing Leadership

Strategic and hands-on support for teams that need senior-level guidance without a full-time hire. I fuse marketing strategy, UX design thinking, messaging, and operational systems—so teams can move faster and work more effectively.

Fractional Strategy Leadership

Ongoing partnership with founders and leadership teams to bring clarity, structure, and momentum to marketing and customer experience.
 

  • Define positioning, ICP, and messaging that align product, marketing, and sales

  • Lead customer journey and lifecycle strategy across channels (email, CRM, product)

  • Build and operationalize marketing systems, workflows, and governance

  • Partner cross-functionally with product, marketing, and operations to drive alignment

  • Guide prioritization, experimentation, and growth initiatives with a data-informed lens

Strategic Engagements

Focused projects designed to solve foundational challenges and create a clear path forward.

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  • Ideal Customer Profile (ICP) and persona development

  • Messaging frameworks and value proposition refinement

  • Customer journey mapping and lifecycle strategy

  • Go-to-market and campaign planning

  • Marketing infrastructure and systems recommendations (CRM, workflows, automation)

Execution

Hands-on design and implementation to bring strategy to life—when it matters most.

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  • UX/UI design and information architecture for digital products and marketing experiences

  • Email marketing and lifecycle campaign design (HubSpot, Salesforce, etc.)

  • Design systems, content frameworks, and scalable component libraries

  • Workflow and marketing operations setup (Asana, Monday, Jira, CRM tools)

  • Rapid prototyping and iteration to validate and refine solutions

What's Included

As a fractional partner, I work closely with your team to clarify strategy, strengthen brand and user experience, and build scalable marketing systems that support sustainable growth. This is a hands-on, collaborative partnership focused on real execution, measurable progress, and long-term impact.

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Rather than separating strategy, design, execution, and optimization into add-ons, this engagement integrates them into one cohesive approach—scaled to your needs and weekly commitment.

Strategy & Direction

I establish clarity early and refine it continuously:

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  • Brand positioning, voice, and value proposition

  • Audience segmentation and end-to-end user journeys

  • Messaging frameworks across marketing and product touchpoints

  • Growth goals tied to revenue, engagement, and retention

Fractional Marketing Leadership

You gain a senior partner who helps guide both the what and the how:

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  • Strategic planning and prioritization

  • Campaign and initiative leadership

  • Cross-functional alignment with founders, marketing, design, and product

  • Decision support grounded in data and user insight

Brand, Design & User Experience

Marketing only works when the experience supports it. This includes:

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  • UX audits and improvements across web, email, and product touchpoints

  • Brand consistency across visual design and storytelling

  • Accessibility and usability best practices

  • Experience design that simplifies complex workflows and builds trust

Execution, Optimization & Iteration

Ideas don’t live in decks—they live in the work:

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  • Campaign execution and creative development

  • Content, lifecycle, and performance marketing support

  • Analytics, testing, and performance optimization

  • Continuous iteration based on results and learning

Systems, Tools & Process

To ensure progress sticks, I build the systems behind the work:

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  • Marketing and creative workflows

  • Campaign and project management structure

  • Documentation, playbooks, and templates

  • Measurement frameworks to track what’s working and why

Engagement Options

Choose the level of support that best fits your needs and goals.

10 Hours / Week – Strategic Foundation

Best for early-stage startups or teams needing senior guidance and direction.

Includes:

  • Strategic planning and advisory support

  • Brand and experience guidance

  • Light execution and optimization

  • Ongoing prioritization and check-ins

$4,500/month

20 Hours / Week – Strategy + Execution

Ideal for growing teams ready to move faster with consistent leadership and hands-on support.

Includes:

  • Strategy and roadmap ownership

  • Campaign leadership and execution

  • UX and brand improvements

  • Systems, workflows, and optimization

$8,000/month

30 Hours / Week – Embedded Partner

For teams that want an embedded marketing, brand, and experience leader.

Includes:

  • Full ownership of marketing strategy and execution

  • Deep involvement in brand, UX, and growth initiatives

  • Ongoing optimization, testing, and reporting

  • Strong cross-functional and stakeholder support

$10,500/month

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Why This Works for Startups & Growing Teams

1.

Senior-level expertise without full-time overhead

2.

Flexible support that scales as your business grows

3.

Systems-focused approach that avoids burnout and chaos

4.

Clear priorities, better execution, and stronger user experiences

5.

Marketing that’s measurable, sustainable, and human-centered

How We Start

We begin with a Discovery Session to understand your goals, challenges, and current systems. From there, we define the right weekly cadence, priorities, and success metrics—and build forward from a strong foundation.

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