I design the experience—and the systems behind it.

I’m a strategist, marketer, and designer who looks at the whole experience—how a brand looks, what it says, how it works, and what it takes to deliver it well. I make complex things easier to understand, get ideas across the finish line, and build systems that make the work easier the next time around.

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My work in food allergy advocacy (my passion project for 15 years) has made that idea of the end-to-end experience even more important to me. Good experiences aren’t just polished—they create clarity, confidence, and trust. That’s what I want to build: brands and experiences people can trust, supported by systems that last.