Designing experiences that help people see, understand, learn, and do.
20+ Years
Experience across design, UX, digital, education & transformation
20+ Brands
Design and experience leadership across complex organizations
$13M+
Business impact through experience & marketing initiatives
300%
Improvement in user engagement
70%
Increase in open rates
30%
Faster time-to-market through DesignOps
Design is more than how something looks.
The best experiences happen when strategy, creativity, technology, people, and operations work together.
I bring those disciplines together to help organizations build stronger brands, design teams level up, improve customer and digital experiences, and create scalable ways of working.
From product and service experiences to brand systems, operational frameworks, leadership, and AI-enabled workflows, I help teams turn complexity into clarity and think critically about design.
My Designing for Learning Approach
I've always been interested in what happens between understanding something and being able to actually do it.
As an adjunct professor and design educator, I've taught creative and digital skills through hands-on projects, structured learning experiences, feedback, and iteration. That experience changed the way I approach design: the goal isn't simply to give someone information—it's to help them build the confidence and capability to use it.
Today, I bring that same approach to UX, AI, product experiences, and organizational systems—breaking complex ideas into clear frameworks, practical steps, and experiences people can actually apply.
How I Help Organizations Grow
Build Better Experiences
Design experiences that connect business goals with human needs—making complex products, services, and learning experiences easier to understand, navigate, and use.
Includes:
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Customer journey mapping
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UX strategy
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Digital experience design
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Product experience
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Service design
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Learning experience design
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Experience audits
Build Smarter Teams
Educate creative teams to think critically and explain design choices.
Includes:
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Design Thinking Process
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Exercises
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Templates
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Assessments
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Learning sequences
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Scaffolding
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Active learning
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Feedback
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Adapting material to different audiences
Build Smarter Systems
Build scalable systems that help teams work smarter, move faster, and create better, more consistent experiences.
Includes:
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DesignOps
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Marketing operations
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Workflow optimization
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AI-enabled processes
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Team enablement
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Process documentation
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Knowledge management
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Content systems
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Governance
Build Stronger Brands
Create brand systems that align your strategy, story, and customer experience.
Includes:
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Brand strategy
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Visual identity
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Creative direction
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Marketing assets
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Website design
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Design systems
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Brand experience
The challenges I help solve
Most complex business challenges aren't solved by another tool, campaign, or process. They're solved by understanding the people, experiences, systems, and business goals involved—and connecting them in a way that works.
Disconnected customer, employee, or learning journeys
Manual workflows slowing execution
Complex products or services that are difficult to navigate
Lack of governance in regulated environments
Teams growing faster than their processes
Disconnected marketing, product, and operations teams
Inconsistent experiences across brands or channels
Junior creative teams needing to level up
Unclear opportunities to apply AI
Teaching designers how to think critically about design
FRACTIONAL OFFERING
Strategic leadership when you need it most.
Growing organizations often need experienced leadership before they need another full-time hire. I provide strategic direction and hands-on expertise.
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Experience strategy
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Creative direction
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Product experience
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Design education
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DesignOps
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Marketing operations
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AI adoption
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Digital transformation
Whether you need a few months of strategic guidance or hands-on support bringing an initiative to life, I adapt to where your organization needs the most impact.
Building DesignOps Infrastructure for Scalable Growth
Built DesignOps systems that improved collaboration, reduced delivery timelines, and created consistency across multiple fintech brands.
Designing Digital Experiences That Reduce Friction
Used UX strategy, journey mapping, and experience design to make complex products easier to understand, navigate, and use.
Creating Brand Systems That Build Trust
Developed visual identities and creative systems that help organizations communicate with clarity and confidence.
Building Systems That Scale
Improved workflows, automation, governance, and customer communications to create more efficient, scalable operations.
Teaching Design Through Practice
Creating a hands-on learning experience that helped students build technical skills, think critically, and communicate visually.
