BRAND & MARKETING STRATEGIST | EXPERIENCE & OPERATIONS LEADER
Full-Time Leadership | Fractional & Part-Time | Consulting
I build more than brands. I build what makes them last.
I help startups and growing businesses connect brand, marketing, customer experience, and operations into cohesive ecosystems. Part strategist, part builder, I turn disconnected efforts into stronger customer relationships, smarter systems, and a foundation for sustainable growth.
20+
Years Experience
60+
Brands Supported
30%
Efficiency Gain
300%
CTR Increases
Good ideas are just the beginning
As businesses grow, marketing, customer experiences, and operations don't always stay connected. I love digging in, finding the gaps, and figuring out what matters most.
My 4D Framework brings structure to that curiosity, turning complex challenges into clear strategies, better experiences, and systems built to last.
01 / DISCOVER
See the whole picture
Understand the business, the audience, and what's getting in the way.
02 / DESIGN
Find the better way
Connect the insights, clarify the strategy, and prioritize what matters.
03 / DEVELOP
Make it happen
Build the experiences, campaigns, and systems that bring the strategy to life.
04 / DEPLOY
Measure, learn, improve
Launch, optimize, and create a foundation that scales.
Case Studies
I find the better path forward.
I'm naturally curious, a problem-solver at heart, and rarely satisfied with the obvious answer. I love asking questions, seeing the bigger picture, and finding opportunities others might miss.
My sweet spot is where brand, marketing, customer experience, and operations intersect. After 20+ years, I've learned that the best solutions rarely fit neatly into one lane. A marketing problem might actually be a customer experience problem. A brand challenge might reveal a broken process. I love connecting those dots.
I'm equal parts strategist and builder. I enjoy the big-picture thinking just as much as rolling up my sleeves to make things happen. And I'd much rather build something that lasts than chase the next quick win.
That thinking extends beyond my career. I've spent 15+ years in food allergy advocacy, where thoughtful experiences and clear communication can make a real difference. Spend enough time with me, and I promise this topic will come up!
At the end of the day, I love working with people who care about what they're building—and helping them make it even better.
Good ideas are meant to be shared
I love helping people think differently, ask better questions, and walk away with something they can actually use. My workshops are interactive, practical, and designed to turn ideas into action.
Available for workshops, speaking engagements, and facilitated discussions on the following topics.
Email Personalization & Segmentation
The right message. The right audience. A better connection.
Go beyond generic email campaigns to understand your audience, create meaningful segments, and deliver personalized messages that build engagement and stronger customer relationships.
Brand Positioning That Connects
Get clear on who you are, who you serve, and why it matters.
Explore how to uncover what makes your brand different, clarify your value, and create messaging that resonates with the people you want to reach.
Critical Design Thinking in an AI World
AI can generate answers. Are we asking the right questions?
Explore how curiosity, critical thinking, and human-centered design help us challenge assumptions, solve the right problems, and use AI more intentionally.
Let's build something better
I love working with ambitious people who think beyond quick wins and care about what they're building. Big ideas, complex challenges, and opportunities to make things work smarter? That's my kind of work.
I'm open to full-time leadership roles and select part-time or consulting opportunities where I can roll up my sleeves, work alongside leadership, and build something that lasts.
Have something in mind? Let's talk.