$13M+
Revenue Impact
15%
Client Revenue Growth
300%
Customer Engagement Growth
40%
Attendance Growth
20+
Enterprise Brands
30%
Faster Time-to-Market
I notice when things don't quite add up.
Why aren't customers responding? Why does this feel harder than it should? Why are we solving the same problem again?
Those questions are usually more interesting than the original ask.
I look for the connections—between the business, the brand, the customer, and the experience—to understand what's really happening and find a better way forward.
How I Help Organizations Grow
Find the Opportunity
Understand what’s really happening.
I dig into the business, audience, journey, message, and surrounding systems to uncover friction, challenge assumptions, and define the problem worth solving.
Customer Insights • Journey Strategy • Experience Audits • Stakeholder Discovery • Research • Opportunity Definition
Shape the Strategy
Turn insight into a clear direction.
I connect business goals with customer needs to shape creative, brand, messaging, experience, and integrated marketing strategies that give teams a stronger place to start.
Creative Strategy • Experience Strategy • Brand Strategy • Messaging Strategy • Customer Journeys • Integrated Marketing
Bring it to Life
Turn strategy into something people can experience.
Good strategy has to work beyond the deck. I help translate direction into creative, campaigns, digital experiences, customer touchpoints, and the systems teams need to execute consistently.
Creative Direction • Digital Experience • Lifecycle Marketing • UX • Content • Creative Operations • AI-Enabled Workflows
The challenges I help solve
The real problem rarely belongs to just one team, channel, or discipline. I help connect the pieces when:
Customers aren't responding—and it's not clear why
There's a strategy, but it's getting lost somewhere between idea and execution
The brand promise and customer experience don't match
New technology or AI creates opportunity—but no clear path forward
FRACTIONAL OFFERING
Strategic leadership when you need it most.
Growing organizations often need experienced leadership before they need another full-time hire. I provide strategic direction and hands-on expertise.
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Experience strategy
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Creative direction
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Product experience
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Design education
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DesignOps
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Marketing operations
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AI adoption
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Digital transformation
Whether you need a few months of strategic guidance or hands-on support bringing an initiative to life, I adapt to where your organization needs the most impact.
Turning Customer Confusion Into $13M+ in Revenue Impact
Connected customer insight, messaging, lifecycle strategy, and experience design to make a complex financial journey easier to understand—and act on.
Building the Creative Engine Behind a Growing Fintech
Built the strategy, systems, and creative infrastructure that helped a growing fintech scale across 20+ brands while reducing time-to-market 30%.
Helping Brands Find the Right Story
Connected brand strategy, messaging, and visual communication to help organizations show up with greater clarity, consistency, and confidence.
Teaching Designers to Think, Not Just Make
Created a hands-on learning experience that challenged students to build technical skills, think critically, and communicate ideas with intention.
Teaching made me a better strategist
My experience as an adjunct design professor taught me to listen before explaining, ask better questions, make complex ideas easier to understand, and give people what they need to move from understanding to action.
Those lessons still shape how I work today. Whether I'm thinking about a customer, a creative team, or an entire organization, I'm always asking: What do people need to understand? What's getting in the way? And what will help them move forward?
