What's Included
As a fractional partner, I work closely with your team over 6–12 months to clarify strategy, strengthen brand and user experience, and build scalable marketing systems that support sustainable growth. This is a hands-on, collaborative partnership focused on real execution, measurable progress, and long-term impact.
Rather than separating strategy, design, execution, and optimization into add-ons, this engagement integrates them into one cohesive approach—scaled to your needs and weekly commitment.
Strategy & Direction
I establish clarity early and refine it continuously:
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Brand positioning, voice, and value proposition
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Audience segmentation and end-to-end user journeys
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Messaging frameworks across marketing and product touchpoints
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Growth goals tied to revenue, engagement, and retention
Fractional Marketing Leadership
You gain a senior partner who helps guide both the what and the how:
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Strategic planning and prioritization
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Campaign and initiative leadership
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Cross-functional alignment with founders, marketing, design, and product
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Decision support grounded in data and user insight
Brand, Design & User Experience
Marketing only works when the experience supports it. This includes:
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UX audits and improvements across web, email, and product touchpoints
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Brand consistency across visual design and storytelling
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Accessibility and usability best practices
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Experience design that simplifies complex workflows and builds trust
Execution, Optimization & Iteration
Ideas don’t live in decks—they live in the work:
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Campaign execution and creative development
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Content, lifecycle, and performance marketing support
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Analytics, testing, and performance optimization
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Continuous iteration based on results and learning
Systems, Tools & Process
To ensure progress sticks, I build the systems behind the work:
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Marketing and creative workflows
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Campaign and project management structure
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Documentation, playbooks, and templates
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Measurement frameworks to track what’s working and why
Engagement Options
Typical Commitment: 6–12 Months
This timeline allows for alignment, execution across multiple cycles, and meaningful optimization—so the work compounds over time.
10 Hours / Week – Strategic Foundation
Best for early-stage startups or teams needing senior guidance and direction.
Includes:
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Strategic planning and advisory support
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Brand and experience guidance
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Light execution and optimization
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Ongoing prioritization and check-ins
$4,500/month
20 Hours / Week – Strategy + Execution
Ideal for growing teams ready to move faster with consistent leadership and hands-on support.
Includes:
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Strategy and roadmap ownership
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Campaign leadership and execution
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UX and brand improvements
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Systems, workflows, and optimization
$8,000/month
30 Hours / Week – Embedded Partner
For teams that want an embedded marketing, brand, and experience leader.
Includes:
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Full ownership of marketing strategy and execution
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Deep involvement in brand, UX, and growth initiatives
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Ongoing optimization, testing, and reporting
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Strong cross-functional and stakeholder support
$10,500/month
Why This Works for Startups & Growing Teams
1.
Senior-level expertise without full-time overhead
2.
Flexible support that scales as your business grows
3.
Systems-focused approach that avoids burnout and chaos
4.
Clear priorities, better execution, and stronger user experiences
5.
Marketing that’s measurable, sustainable, and human-centered
Who This Is For
This partnership is a strong fit if you:
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Are mission-driven and growth-minded
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Want marketing that actually supports the user experience
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Need clarity, structure, and momentum—not more noise
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Value long-term thinking and smart execution
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Want to get the most impact from every marketing dollar