Brand

If you’ve ever watched a spider build its web, you’ll notice something fascinating: It doesn’t start with one perfect string and call it a day. It builds slowly. Layer by layer. Connection by connection. Each thread strengthening the last, widening the reach, and increasing the chances of catching what it needs to thrive. This is exactly how small businesses should think about their marketing. But more often than not, I hear something like this: “I know I need a website… but

In the world of brand and marketing, few things are as instantly recognizable as a logo. It’s the visual representation of a company’s...